Bringing brand personality to boring company pages.

Taco Bell needed a place to showcase all their extracurricular efforts—a brand "hub" for all the goings-on that doesn't get as much attention as their Chalupa Supremes. Over the last 4–5 years Taco Bell has put considerable effort into sustainable sourcing of their food, vegetarian and gluten-free options, a reduction in packaging & recycling and the development \ training of their workforce. Taco Bell approached BASIC® with a task; "...help us demonstrate to the world that Taco Bell does more than just sling tacos."

An expressive microsite full of rich, interactive storytelling and brand personality. Over the course of two years we helped Taco Bell develop their information architecture, establish priority of content with wireframes, went through many rounds of visual exploration, prepped a massive dev handoff and built a robust design system for use across the rest of the Taco Bell site. I personally oversaw wireframing, IA, visual design, contributions to the design system \ motion guidelines and communication with stakeholders and dev partners.